{"id":6092,"date":"2026-05-14T11:07:44","date_gmt":"2026-05-14T09:07:44","guid":{"rendered":"https:\/\/idigital.hr\/?p=6092"},"modified":"2026-05-14T11:30:50","modified_gmt":"2026-05-14T09:30:50","slug":"google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni","status":"publish","type":"post","link":"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/","title":{"rendered":"Google ogla\u0161avanje i PPC: kako oglasi postaju profitabilni"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6092\" class=\"elementor elementor-6092\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc141a8 e-flex e-con-boxed e-con e-parent\" data-id=\"fc141a8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d047c22 elementor-widget elementor-widget-text-editor\" data-id=\"d047c22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2311\" data-end=\"2400\">Ve\u0107ina firmi \u201ctro\u0161i bud\u017eet na oglase\u201d.<br data-start=\"2349\" data-end=\"2352\" \/>Mali broj firmi <strong data-start=\"2368\" data-end=\"2399\">gradi profitabilne kampanje<\/strong>.<\/p><p data-start=\"2402\" data-end=\"2457\">To je razlika izme\u0111u boostanja i pravog PPC marketinga.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51fe8bb elementor-widget elementor-widget-image\" data-id=\"51fe8bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-6093\" alt=\"Upravljanje digitalnim kanalima\" srcset=\"https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-1-1024x576.jpg 1024w, https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-1-300x169.jpg 300w, https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-1-768x432.jpg 768w, https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-1-1536x864.jpg 1536w, https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa4228 elementor-widget elementor-widget-heading\" data-id=\"1aa4228\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0160to je SEA \/ PPC?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd0cd0 elementor-widget elementor-widget-text-editor\" data-id=\"3bd0cd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2481\" data-end=\"2593\">Search Engine Advertising (Google Ads, paid search) omogu\u0107uje da se pojavi\u0161 to\u010dno kada netko tra\u017ei tvoju uslugu.<\/p><p data-start=\"2595\" data-end=\"2604\">To zna\u010di:<\/p><ul data-start=\"2605\" data-end=\"2663\"><li data-section-id=\"1qm6228\" data-start=\"2605\" data-end=\"2628\">visoka namjera kupnje<\/li><li data-section-id=\"z5cx9z\" data-start=\"2629\" data-end=\"2645\">brzi rezultati<\/li><li data-section-id=\"8nusxs\" data-start=\"2646\" data-end=\"2663\">skalabilan rast<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f465b79 elementor-widget elementor-widget-heading\" data-id=\"f465b79\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Za\u0161to ve\u0107ina oglasa ne daje \u017eeljene rezultate?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c05a5 elementor-widget elementor-widget-text-editor\" data-id=\"f0c05a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2698\" data-end=\"2723\">Jer nedostaje strategija:<\/p><ul data-start=\"2724\" data-end=\"2805\"><li data-section-id=\"13wxgn2\" data-start=\"2724\" data-end=\"2742\">lo\u0161 landing page<\/li><li data-section-id=\"187byar\" data-start=\"2743\" data-end=\"2768\">pogre\u0161ne klju\u010dne rije\u010di<\/li><li data-section-id=\"ikggz9\" data-start=\"2769\" data-end=\"2785\">nejasna ponuda<\/li><li data-section-id=\"1mdl9z\" data-start=\"2786\" data-end=\"2805\">nema optimizacije<\/li><\/ul><p data-start=\"2807\" data-end=\"2857\">Oglasi ne rade sami.<br data-start=\"2827\" data-end=\"2830\" \/>Radi <strong data-start=\"2835\" data-end=\"2856\">sustav iza oglasa<\/strong>.<\/p><p data-start=\"2859\" data-end=\"2955\">Na\u0161 pristup SEA uklju\u010duje strategiju, strukturu kampanja, analitiku i kontinuiranu optimizaciju.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65dfc84 elementor-widget elementor-widget-button\" data-id=\"65dfc84\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/idigital.hr\/hr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Zatra\u017eite ponudu ovdje<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2de6e76 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"2de6e76\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-3e4948f\" href=\"https:\/\/www.facebook.com\/idigital.hr\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-408815d\" href=\"https:\/\/www.youtube.com\/@lejla4iDigital\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ve\u0107ina firmi \u201ctro\u0161i bud\u017eet na oglase\u201d.Mali broj firmi gradi profitabilne kampanje. To je razlika izme\u0111u boostanja i pravog PPC marketinga. \u0160to je SEA \/ PPC? Search Engine Advertising (Google Ads, paid search) omogu\u0107uje da se pojavi\u0161 to\u010dno kada netko tra\u017ei tvoju uslugu. To zna\u010di: visoka namjera kupnje brzi rezultati skalabilan rast Za\u0161to ve\u0107ina oglasa ne [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-6092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-hr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google ogla\u0161avanje (PPC) \u2013 kako oglasi donose prodaju l iDigital<\/title>\n<meta name=\"description\" content=\"Saznaj kako funkcionira Google ogla\u0161avanje i kako pravilna PPC strategija pove\u0107ava prodaju i povrat ulaganja.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google ogla\u0161avanje (PPC) \u2013 kako oglasi donose prodaju l iDigital\" \/>\n<meta property=\"og:description\" content=\"Saznaj kako funkcionira Google ogla\u0161avanje i kako pravilna PPC strategija pove\u0107ava prodaju i povrat ulaganja.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/\" \/>\n<meta property=\"og:site_name\" content=\"iDigital\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-14T09:07:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-14T09:30:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lejla\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lejla\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/\"},\"author\":{\"name\":\"Lejla\",\"@id\":\"https:\/\/idigital.hr\/hr\/#\/schema\/person\/03bd9756e683e7108b30cbb51726f847\"},\"headline\":\"Google ogla\u0161avanje i PPC: kako oglasi postaju profitabilni\",\"datePublished\":\"2026-05-14T09:07:44+00:00\",\"dateModified\":\"2026-05-14T09:30:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/\"},\"wordCount\":119,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/idigital.hr\/hr\/#organization\"},\"image\":{\"@id\":\"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-1.jpg\",\"articleSection\":[\"Uncategorized @hr\"],\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/\",\"url\":\"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/\",\"name\":\"Google ogla\u0161avanje (PPC) \u2013 kako oglasi donose prodaju l iDigital\",\"isPartOf\":{\"@id\":\"https:\/\/idigital.hr\/hr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-1.jpg\",\"datePublished\":\"2026-05-14T09:07:44+00:00\",\"dateModified\":\"2026-05-14T09:30:50+00:00\",\"description\":\"Saznaj kako funkcionira Google ogla\u0161avanje i kako pravilna PPC strategija pove\u0107ava prodaju i povrat ulaganja.\",\"breadcrumb\":{\"@id\":\"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/#breadcrumb\"},\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/#primaryimage\",\"url\":\"https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-1.jpg\",\"contentUrl\":\"https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-1.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Upravljanje digitalnim kanalima\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/idigital.hr\/hr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google ogla\u0161avanje i PPC: kako oglasi postaju profitabilni\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/idigital.hr\/hr\/#website\",\"url\":\"https:\/\/idigital.hr\/hr\/\",\"name\":\"iDigital\",\"description\":\"Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/idigital.hr\/hr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/idigital.hr\/hr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/idigital.hr\/hr\/#organization\",\"name\":\"iDigital\",\"url\":\"https:\/\/idigital.hr\/hr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/idigital.hr\/hr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/idigital.hr\/wp-content\/uploads\/2025\/03\/cropped-Logo-11-e1741777912621.png\",\"contentUrl\":\"https:\/\/idigital.hr\/wp-content\/uploads\/2025\/03\/cropped-Logo-11-e1741777912621.png\",\"width\":182,\"height\":134,\"caption\":\"iDigital\"},\"image\":{\"@id\":\"https:\/\/idigital.hr\/hr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/idigital.hr\/hr\/#\/schema\/person\/03bd9756e683e7108b30cbb51726f847\",\"name\":\"Lejla\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/idigital.hr\/hr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/abb2f7ee044f12ca8fc1fab6ccc9bc0d02527c94d055d5179dde27ff04a431ce?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/abb2f7ee044f12ca8fc1fab6ccc9bc0d02527c94d055d5179dde27ff04a431ce?s=96&d=mm&r=g\",\"caption\":\"Lejla\"},\"url\":\"https:\/\/idigital.hr\/hr\/author\/lejla\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google ogla\u0161avanje (PPC) \u2013 kako oglasi donose prodaju l iDigital","description":"Saznaj kako funkcionira Google ogla\u0161avanje i kako pravilna PPC strategija pove\u0107ava prodaju i povrat ulaganja.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/","og_locale":"hr_HR","og_type":"article","og_title":"Google ogla\u0161avanje (PPC) \u2013 kako oglasi donose prodaju l iDigital","og_description":"Saznaj kako funkcionira Google ogla\u0161avanje i kako pravilna PPC strategija pove\u0107ava prodaju i povrat ulaganja.","og_url":"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/","og_site_name":"iDigital","article_published_time":"2026-05-14T09:07:44+00:00","article_modified_time":"2026-05-14T09:30:50+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-1.jpg","type":"image\/jpeg"}],"author":"Lejla","twitter_card":"summary_large_image","twitter_misc":{"Napisao\/la":"Lejla","Procijenjeno vrijeme \u010ditanja":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/#article","isPartOf":{"@id":"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/"},"author":{"name":"Lejla","@id":"https:\/\/idigital.hr\/hr\/#\/schema\/person\/03bd9756e683e7108b30cbb51726f847"},"headline":"Google ogla\u0161avanje i PPC: kako oglasi postaju profitabilni","datePublished":"2026-05-14T09:07:44+00:00","dateModified":"2026-05-14T09:30:50+00:00","mainEntityOfPage":{"@id":"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/"},"wordCount":119,"commentCount":0,"publisher":{"@id":"https:\/\/idigital.hr\/hr\/#organization"},"image":{"@id":"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/#primaryimage"},"thumbnailUrl":"https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-1.jpg","articleSection":["Uncategorized @hr"],"inLanguage":"hr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/","url":"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/","name":"Google ogla\u0161avanje (PPC) \u2013 kako oglasi donose prodaju l iDigital","isPartOf":{"@id":"https:\/\/idigital.hr\/hr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/#primaryimage"},"image":{"@id":"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/#primaryimage"},"thumbnailUrl":"https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-1.jpg","datePublished":"2026-05-14T09:07:44+00:00","dateModified":"2026-05-14T09:30:50+00:00","description":"Saznaj kako funkcionira Google ogla\u0161avanje i kako pravilna PPC strategija pove\u0107ava prodaju i povrat ulaganja.","breadcrumb":{"@id":"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/#breadcrumb"},"inLanguage":"hr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/"]}]},{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/#primaryimage","url":"https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-1.jpg","contentUrl":"https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-1.jpg","width":1920,"height":1080,"caption":"Upravljanje digitalnim kanalima"},{"@type":"BreadcrumbList","@id":"https:\/\/idigital.hr\/hr\/google-oglasavanje-i-ppc-kako-oglasi-postaju-profitabilni\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/idigital.hr\/hr\/"},{"@type":"ListItem","position":2,"name":"Google ogla\u0161avanje i PPC: kako oglasi postaju profitabilni"}]},{"@type":"WebSite","@id":"https:\/\/idigital.hr\/hr\/#website","url":"https:\/\/idigital.hr\/hr\/","name":"iDigital","description":"Digital Marketing Agency","publisher":{"@id":"https:\/\/idigital.hr\/hr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/idigital.hr\/hr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hr"},{"@type":"Organization","@id":"https:\/\/idigital.hr\/hr\/#organization","name":"iDigital","url":"https:\/\/idigital.hr\/hr\/","logo":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/idigital.hr\/hr\/#\/schema\/logo\/image\/","url":"https:\/\/idigital.hr\/wp-content\/uploads\/2025\/03\/cropped-Logo-11-e1741777912621.png","contentUrl":"https:\/\/idigital.hr\/wp-content\/uploads\/2025\/03\/cropped-Logo-11-e1741777912621.png","width":182,"height":134,"caption":"iDigital"},"image":{"@id":"https:\/\/idigital.hr\/hr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/idigital.hr\/hr\/#\/schema\/person\/03bd9756e683e7108b30cbb51726f847","name":"Lejla","image":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/idigital.hr\/hr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/abb2f7ee044f12ca8fc1fab6ccc9bc0d02527c94d055d5179dde27ff04a431ce?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/abb2f7ee044f12ca8fc1fab6ccc9bc0d02527c94d055d5179dde27ff04a431ce?s=96&d=mm&r=g","caption":"Lejla"},"url":"https:\/\/idigital.hr\/hr\/author\/lejla\/"}]}},"_links":{"self":[{"href":"https:\/\/idigital.hr\/hr\/wp-json\/wp\/v2\/posts\/6092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idigital.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idigital.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idigital.hr\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/idigital.hr\/hr\/wp-json\/wp\/v2\/comments?post=6092"}],"version-history":[{"count":5,"href":"https:\/\/idigital.hr\/hr\/wp-json\/wp\/v2\/posts\/6092\/revisions"}],"predecessor-version":[{"id":6124,"href":"https:\/\/idigital.hr\/hr\/wp-json\/wp\/v2\/posts\/6092\/revisions\/6124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idigital.hr\/hr\/wp-json\/wp\/v2\/media\/6093"}],"wp:attachment":[{"href":"https:\/\/idigital.hr\/hr\/wp-json\/wp\/v2\/media?parent=6092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idigital.hr\/hr\/wp-json\/wp\/v2\/categories?post=6092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idigital.hr\/hr\/wp-json\/wp\/v2\/tags?post=6092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}