{"id":6104,"date":"2026-05-14T11:13:27","date_gmt":"2026-05-14T09:13:27","guid":{"rendered":"https:\/\/idigital.hr\/?p=6104"},"modified":"2026-05-14T11:31:31","modified_gmt":"2026-05-14T09:31:31","slug":"content-marketing-i-pr-kako-sadrzaj-gradi-povjerenje-i-prodaju","status":"publish","type":"post","link":"https:\/\/idigital.hr\/hr\/content-marketing-i-pr-kako-sadrzaj-gradi-povjerenje-i-prodaju\/","title":{"rendered":"Content marketing i PR: kako sadr\u017eaj gradi povjerenje i prodaju"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6104\" class=\"elementor elementor-6104\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbcad02 e-flex e-con-boxed e-con e-parent\" data-id=\"bbcad02\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f1a0c elementor-widget elementor-widget-text-editor\" data-id=\"a8f1a0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3096\" data-end=\"3158\">Prodaja po\u010dinje povjerenjem.<br data-start=\"3124\" data-end=\"3127\" \/>A povjerenje po\u010dinje sadr\u017eajem.<\/p><p data-start=\"3160\" data-end=\"3266\">Content marketing nije objavljivanje \u201cne\u010dega na dru\u0161tvenim mre\u017eama\u201d.<br data-start=\"3228\" data-end=\"3231\" \/>To je sustavno gra\u0111enje autoriteta.<\/p><p data-start=\"1085\" data-end=\"1099\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f849d7 elementor-widget elementor-widget-image\" data-id=\"6f849d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-2-1024x576.jpg\" class=\"attachment-large size-large wp-image-6105\" alt=\"Analiza Google rezultata pretrage\" srcset=\"https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-2-1024x576.jpg 1024w, https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-2-300x169.jpg 300w, https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-2-768x432.jpg 768w, https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-2-1536x864.jpg 1536w, https:\/\/idigital.hr\/wp-content\/uploads\/2026\/05\/idigital-agencija-digitalni-marketing-2.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f665896 elementor-widget elementor-widget-heading\" data-id=\"f665896\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Za\u0161to je content (sadr\u017eaj) klju\u010d modernog marketinga?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9821e5f elementor-widget elementor-widget-text-editor\" data-id=\"9821e5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3316\" data-end=\"3328\">Kupci danas:<\/p><ul data-start=\"3329\" data-end=\"3391\"><li data-section-id=\"1r7x34a\" data-start=\"3329\" data-end=\"3353\">istra\u017euju prije kupnje<\/li><li data-section-id=\"1yqjrif\" data-start=\"3354\" data-end=\"3373\">uspore\u0111uju opcije<\/li><li data-section-id=\"6uvvhb\" data-start=\"3374\" data-end=\"3391\">tra\u017ee edukaciju<\/li><\/ul><p data-start=\"3393\" data-end=\"3438\">Ako ih ti ne educira\u0161 \u2192 educira konkurencija.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6db34ba elementor-widget elementor-widget-heading\" data-id=\"6db34ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0160to uklju\u010duje Content Marketing &amp; PR?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-572c4c3 elementor-widget elementor-widget-text-editor\" data-id=\"572c4c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-start=\"3482\" data-end=\"3586\"><li data-section-id=\"1ai6l16\" data-start=\"3482\" data-end=\"3499\">blog strategiju<\/li><li data-section-id=\"1c3u3b5\" data-start=\"3500\" data-end=\"3520\">brand storytelling<\/li><li data-section-id=\"49ieqx\" data-start=\"3521\" data-end=\"3541\">PR \u010dlanke i medije<\/li><li data-section-id=\"19zvf1n\" data-start=\"3542\" data-end=\"3562\">edukativni sadr\u017eaj<\/li><li data-section-id=\"r4q6v4\" data-start=\"3563\" data-end=\"3586\">authority positioning<\/li><\/ul><p data-start=\"3588\" data-end=\"3660\">Content marketing gradi brend koji ljudi <strong data-start=\"3629\" data-end=\"3659\">prepoznaju, pamte i biraju<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00fd2c2 elementor-widget elementor-widget-button\" data-id=\"00fd2c2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/calendly.com\/idigital_hr\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Zaka\u017eite besplatni online susret sa na\u0161im stru\u010dnjacima<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c3f4b2 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"8c3f4b2\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-16b3d86\" href=\"https:\/\/www.facebook.com\/idigital.hr\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-c2573ff\" href=\"https:\/\/www.youtube.com\/@lejla4iDigital\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Prodaja po\u010dinje povjerenjem.A povjerenje po\u010dinje sadr\u017eajem. Content marketing nije objavljivanje \u201cne\u010dega na dru\u0161tvenim mre\u017eama\u201d.To je sustavno gra\u0111enje autoriteta. \u00a0 Za\u0161to je content (sadr\u017eaj) klju\u010d modernog marketinga? Kupci danas: istra\u017euju prije kupnje uspore\u0111uju opcije tra\u017ee edukaciju Ako ih ti ne educira\u0161 \u2192 educira konkurencija. \u0160to uklju\u010duje Content Marketing &amp; PR? blog strategiju brand storytelling PR \u010dlanke [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-6104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-hr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content marketing i PR \u2013 kako sadr\u017eaj gradi povjerenje by 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