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Day: January 20, 2024

Integrirana marketinška komunikacija
Novosti
Integrirana marketinška komunikacija

Integriranu marketinšku komunikaciju možemo definirati sukladno definiciji D. E. Schultza, američkog stručnjaka i profesora u području oglašavanja i integrirane marketinške komunikacije, prema kojem integrirana marketinška

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